Reminds me of www.uradeadbeat.com and THAT site is gone now.
I was looking around this site and found this on the FAQ:
I do not want my name posted on here and I don't think it's fair to post against customers.
It is very fair. Customers need to be held to the same standard as businesses have been held to all of these years. You as the customer can rate businesses and give feedback about them via 100 networks on the web. Also remember, this is ultimately between you and the business owner.
Very fair hmm? I think not. I think that consumers who end up getting put on this list have grounds to sue for defamation of character, Libel, whatever.
They actually send out 'payup' letters to people....I would LOVE to get one of these payup letters from this outfit because then I would slap THEM with a DV letter, they are basically acting as a debt collector if they send any sort of letter telling a consumer to pay.
This site is apparently features in entrepreneur magazine, Business Week.
Further, I looked on information on their "beware letter" :
The "BEWARE letter" (yes, it's that scary)
How did the letter come about?
After starting Business Beware we noticed that more than half of the complaints people were filing were about a customer not paying them for work they completed. So immediately we wanted to help so we came up with the "beware letter" concept. It's simple but it works and after testing it with our own businesses and 95% of them sent in their checks we knew it was something we needed to offer.
Why would a customer respond to the letter?
Well think of it this way, would you want to be placed on a website for others to know that you have a long running list of people you don't pay? Maybe you would who knows but most don't so they contact the business and say "hey, here's your money I owe you from a few months ago..."
Now that just screams of blackmail..."pay up or else we will publish your name for all to see"
This place needs to be taken down HARD.